Life Insurance Appraisal Playbook
As your clients’ lives evolve, their insurance needs change. Ensure their policy fits their current situation.
This playbook will guide you through what an appraisal is, how to start the conversation in a non-invasive manner, and provide you with engaging marketing materials.
What It Is
A life insurance appraisal is a comprehensive review of client’s existing life insurance policy. It assesses whether the coverage aligns with their current financial goals and needs, identifies potential gaps or overpayments, and provides recommendations to optimize their policy for better protection and cost efficiency.
Why It's Important
Incorporating life insurance appraisal into your practice.
Client profile
What makes an ideal client for a life insurance appraisal? Here are a few qualities to look out for:
- Policy is in force for at least 5 years and has a high or low death benefit relative to client’s net worth
- Client has faced a major recent life event
- Changes have occurred in state or federal tax law
- Policy was purchased as part of an irrevocable life insurance trust (ILIT)
Conversation starters
- What was the original purpose of your coverage? Does this purpose still exist, or has it changed?
- Do you feel your current amount of coverage is appropriate?
- Have you undergone any major life changes since you initially obtained coverage?
Get Started
Step 1: Check eligibility
Before starting the appraisal process, please review these important first steps:
Step 2: Submit request
Once you have verified the client’s eligibility for an appraisal, submit a service request form below:
Marketing Resources
Introduction to Client
Marketing Communications:
Discover our marketing resources that were designed to help you communicate the importance of life insurance appraisal to your clients effectively.
Marketing video:
A video resource that you can use on your website, social media, or in emails to effectively communicate the importance of life insurance appraisals to your clients.
Client Meeting Resources
Access our additional marketing resources as you prepare for your life insurance appraisal meeting discussion with your clients.
Ongoing Marketing to Clients
Explore our collection of ongoing marketing materials designed to engage both existing and potential clients in life insurance appraisal.
